Stay in touch

A sustainable future is possible. Support us in making it a reality by joining our network and becoming a supporter of our work.

Sign up for our newsletter

Write us an email

Data Privacy

1. Information on the collection of personal data

General information
In the following Privacy Policy, we inform you about the processing of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, and user behaviour. In this way, we would like to inform you about our processing procedures and at the same time comply with the legal obligations, in particular from the EU General Data Protection Regulation (GDPR, subsequently referred to as DS-GVO).

This is a translation of our German Privacy Policy.

Responsible entity for the collection of data on this website
The data protection responsibility for this website lies in some areas with more than one legal entity so that joint responsibility applies.

In the following, we inform you about the parts or sites of the website for which only one legal entity is responsible and for which parts of the website several legal entities are responsible and who is responsible in each case.

According to the DS-GVO Art. 4 Paragraph 7, responsibility for the whole website lies with:

Purpose Ventures e.G.
c/o Datenschutz
Süderstr. 73
20097 Hamburg

For the website using the URL https://purpose-economy.test/de/pec/ and any sub-pages, there is a joint responsibility between

Purpose Ventures e.G.
c/o Datenschutz
Süderstr. 73
20097 Hamburg


Purpose Evergreen Capital GmbH & Co. KgaA
Süderstr. 73
20097 Hamburg
For the website using the URL https://purpose-economy.test/de/non-profit/ and any sub-pages, there is a joint responsibility between

Purpose Ventures e.G.
c/o Datenschutz
Süderstr. 73
20097 Hamburg


Purpose Stiftung gGmbH
Süderstr. 73
20097 Hamburg

For the areas of the website that are subject to joint responsibility within the meaning of Art. 26 DS-GVO, the jointly responsible parties have defined in an agreement on joint responsibility pursuant to Art. 26 DS-GVO how the respective tasks and responsibilities for the processing of personal data are structured and who fulfils which data protection obligations. In particular, we have determined how an appropriate level of security and your data subject rights can be ensured, how we can jointly fulfil the information obligations under data protection law and how we can monitor potential data protection incidents. This also includes how we can ensure compliance with our reporting and notification obligations. Insofar as you contact us, we will coordinate in the sense of the addressed agreement according to Article 26 DS-GVO in order to answer your enquiry and to ensure your data subject rights.

It has been established that the common point of contact with regard to the data processing on this website is:

Purpose Ventures e.G.
c/o Datenschutz
Süderstr. 73
20097 Hamburg

2. Your rights

You have the following rights regarding your personal data relating:

  • Right to information,
  • Right to rectification or erasure,
  • right to restriction of processing,
  • right to object to processing,
  • right to data portability.

You also have the right to complain to a data protection supervisory authority about the processing of your personal data. The supervisory authority of the Free and Hanseatic City of Hamburg is responsible for the irrespective entities mentioned in paragraph 1.

3. Processing of personal data when visiting our website

When using the website for information purposes, i.e. simply viewing it without registering and without you providing us with any other information, we process the personal data that your browser transmits to our server. The data described below is technically necessary for us to display our website to you and to ensure stability and security and must therefore be processed by us. The legal basis is Art. 6 para. 1 p. 1 lit. f DS-GVO:

  • Brower type and version of the browser software
  • Operating system used
  • referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources.

Our website collects “functional cookies”, which fall under the so-called “session cookies”. Functional cookies are mandatory to ensure essential functions of the website, such as language settings. These cookies collect anonymised information. Therefore, no reference to your person can be made and your activities on other websites cannot be tracked. They are automatically deleted at the end of your visit.

The following technically necessary cookies are collected from this:

Type: Cookie
Description: Saves your privacy settings

Type: Cookie
Description: Saves the preferred language

Type: localStorage
Description: Saves consent for YouTube videos

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions desired by you (e.g. shopping cart function) are stored on the basis of Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in storing cookies for the technically error-free and optimised provision of its services. Insofar as other cookies (e.g. cookies to analyse your surfing behaviour) are stored, these are dealt with separately in this data protection declaration below.

The basis for the data processing is Art. 6 para. 1 lit. f DSGVO, which allows the processing if there is a legitimate interest.

On our website, there are embedded video links to the YouTube page operated by Google. We do not collect any personal data via these links, but we cannot exclude whether and to what extent Youtube processes personal data after clicking on these links. Therefore, active consent must be given before watching the videos and we refer you directly to the data protection provisions of YouTube, where you will find further information on the purpose and scope of the data collection and its processing by YouTube. There you will also find further information on your rights and setting options to protect your privacy:

Google Web Fonts
Our website uses so-called web fonts provided by Google for the uniform display of fonts. This use is in the interest of a uniform and appealing presentation of the website and thus represents a legitimate interest within the meaning of Art. 6 (1) f) DSGVO. The fonts we use are stored locally on our server and are retrieved from it when our website is called up.

With consent and when calling up external links, such as the videos we make available on our website, users are directed to external sites, such as YouTube. There, the data protection provisions of the respective providers apply accordingly, to which we refer before consenting to the forwarding.

On our website, you have the possibility to support us by making a donation. To do so, you can access the respective Paypal page via a link. In the context of your donation, we only process data that you yourself provide via the form. The data is processed for the purpose of handling your donation and, if necessary, sending you a donation receipt.

The legal basis for the processing is in each case Art. 6 para. 1 letter b) DSGVO. All data fields marked as mandatory are required to process your donation. Failure to provide this information will result in us not being able to process your donation.

We are supported by service providers in the provision of the donation form and the processing of payments. Donations to Purpose Stiftung gGmbH are processed via the payment platform PayPal (Europe) S.à.r.l. et Cie, S.C.A., with registered office at 22-24 Boulevard Royal L-2449, Luxembourg.

Please note that personal information will be forwarded to Paypal in this regard. For more information, please see the Paypal privacy policy dated September 2021 at:

On this website, we use the web analysis service Matomo to analyse and check the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user.

We operate Matomo in a version that does not require cookies. Thus, no Matomo cookies are stored on your computer for the purpose of web analysis. For the analysis of website usage, your IP address and information such as timestamp, web pages visited and your language settings are collected. We store the information collected in this way on our server.

This website uses Matomo with the extension “AnonymizeIP”. This means that IP addresses are processed in a shortened form and a direct link to a person is excluded. The IP address transmitted by your browser via Matomo is not merged with other data collected by us. The legal basis for the use of Matomo is Art. 6 para. 1 p. 1 lit. f DS-GVO.

Preventing the use of Matomo is possible by removing the following tick and thus activating the opt-out plug-in: [Matomo iFrame]. In this case, an opt-out cookie is stored in your browser, which prevents Matomo from storing usage data. If you delete your cookies, the Matomo opt-out cookie will also be deleted. The opt-out must be reactivated when you visit our site again.

The Matomo programme is an open source project. Information from the third-party provider on data protection is available at

4. Contact us by e-mail or via a contact form

When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, name, and telephone number, if applicable) will be stored by us in order to answer your questions. We delete the data accruing in this context, if the inquiry is assigned to a contract, after the time limits for the term of the contract, otherwise after the storage is no longer required, or restrict the processing if there are statutory retention obligations.

5. Newsletter

Newsletter data
You are welcome to subscribe to the Purpose newsletter on our website if you give your consent. For sending the newsletter we use the service of Mailchimp (see below). The Purpose Stiftung gGmbH and Purpose Ventures e.G. are jointly responsible for the data processed during and after the newsletter registration (see more details under paragraph 1.).

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and that you agree to receive the newsletter. No further data is collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

We use the so-called double-opt-in procedure to register for our newsletter. This means that after your registration, we will send you an email to the email address you provided in which we ask you to confirm that you are the owner of the email address provided and that you wish to receive the notifications. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store your respective IP addresses used and times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify a possible misuse of your personal data.

The processing of the data you enter in the newsletter registration form is based exclusively on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter or by sending a message to the contact details given in the imprint. The legality of previous data processing procedures remains unaffected by your revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter.

We use the service of MailChimp to send our newsletter. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service with which, among other things, the sending of newsletters can be organised and analysed. When you enter data for the purpose of receiving newsletters (e.g. email address), this data is stored on MailChimp’s servers in the USA.

MailChimp has a certification according to the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.

With the help of MailChimp, we can analyse our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (known as a web beacon) connects to MailChimp’s servers in the USA. This makes it possible to determine whether a newsletter message has been opened and which links, if any, have been clicked on. In addition, technical information is recorded (e.g. time of retrieval, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you do not want any analysis by MailChimp, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Furthermore, you can also unsubscribe directly on the website.

The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you provide for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of MailChimp after you unsubscribe from the newsletter.

For further information, please check:

Conclusion of a data processing agreement
With the use of Mailchimp, we have concluded a so-called “Data Processing Agreement” in which we oblige MailChimp to protect our customers’ data and not to pass it on to third parties. This agreement can be viewed at the following link: