At a Glance:
Revenues 2017: lower seven digit area
Profits 2017: N/A
Employees 2017: 9 full time and about 22 freelance collaborators
The Wilde Möhre collective stands for an open mind-set and positive values. Wilde Möhre projects and events promote fair, sustainable, and tolerant social interactions and aim at fostering positive change in our society.
Set in the heart of Brandenburg’s green Lausitz, Wilde Möhre’s biggest project “Wilde Möhre Festival” has taken place every year in August since 2014. The inspiring open-air culture festival appeals to all senses of about 5,000 visitors and merges different music genres with other art forms such as film, theatre, readings, performances and DIY workshops. The festival promotes tolerance, cultural exchange and peaceful social interactions and invites people of any gender, age, skin colour, and origin.
Further activities of Wilde Möhre include organizing numerous club events, fostering young artists with their label “Möhrerekorder”, and running the culture bar “Zum Schwalbenschwanz” in Berlin’s upcoming area of Lichtenberg, where guests can experience the festival spirit all year round. Moreover, Wilde Möhre UG also provides services in the music and event sector.
Good They Do for the World
Respecting humans and the environment runs in Wilde Möhre’s DNA, and the festival is organized as sustainably as possible. Numerous measures have been implemented and are constantly developed further, among them compostable dishes, fair-trade products, chemical-free eco toilets, as well as exclusively using seasonal and regional ingredients for the catering.
In the spirit of cultural exchange being a particularly important issue to Wilde Möhre, the team collects donations for refugees and young cancer patients in order to enable them to visit the festival and give them a nice experience.
Many years ago we came to Berlin to study and asked ourselves what should we do with the freshly gained freedom, how should we live – reflection on life and the search for meaning were constant companions for us: How do you live a fullfilled life? What kind of person do I want to be? How can I give something back to my fellow human being? What does friendship mean? What are the values you should strive for?
Slowly but steadily a desire grew within us to create a place where we could realize our ideals. We wanted to create a place in the heart of nature where everyone can find herself apart from the demands of society, where one can combine joy with relaxation and inspiration; A place where the love convinces every visitor of the right way and which can be used as a blueprint for social interaction.
Immediately after our first event, we had to admit that such a place and such a venture could not be obtained without the permanent support of a larger team. The foundation was laid to not just only create utopias as a group at the weekend but to build a long-term, sustainable and value-driven enterprise. The idea of the “Wilde Möhre (carrot)” was born. The carrot was our eponym: its structure is made up of many small flowers, which together form a whole. At the same time, it symbolizes the connection to nature and its preservation. The group around “Wilde Möhre” is a constantly evolving institution, aware of its own mistakes. Our ambition is a holistic, fair and climate-friendly festival that takes into account the needs of all parties involved: guests, artists, operators, residents and not least the environment. We feel committed to our claim, which we summarize as “carrot-conforme way of doing things” – year by year we get closer this ideal with great effort. We are not a closed group, but an ever-progressing idea of life, supporting collectives and individuals not just at the “Wilde Möhre”.
As a value-based company Wilde Möhre stands for working autonomously and according to one’s own needs, as well as approaching others in a friendly and respectful manner. The team members live according to these values and therefore aim at positively affecting the environment. The idea of Purpose provides the foundation for preserving this jointly built set of values in the long run and benefitting from it. Distributing responsibility among several team members in terms of ownership ensures working for the shared cause. In the spirit of preserving our values, we appreciate the fact that the company can subsequently not be sold to potential investors that give priority solely to profit.
99 percent of the voting rights and 100 percent of the profit rights remain with Wilde Möhre Gbr., one percent of the voting rights (Golden Share) will be given to the Purpose Foundation. The foundation cannot interfere in business decisions. It only ensures that those sections of the statutes that ensure the Purpose principles cannot be changed. We put internal focus on making allowance for sensitivities in terms of the previous executives’ private liability towards the rest of the team members. We solved this issue by distributing voting rights according to a specifically developed ratio.
“Social injustices increases. Purpose corrects an misunderstanding too old and gives the bounty of labour back to the people.”
Alexander Dettke und Tobias Hauptvogel, Founder Wilde Möhre