Founded in Stuttgart, Germany, in 2019, the startup Fryd offers a digital gardening tool for hobby gardeners with the goal to enable everyone to grow their own organic vegetables. By using the community-based app, gardeners can plan and organize their own vegetable cultivation using personal seasonal calendars, bed planning tools and a large plant database. The Fryd-app offers guidance and support through every step of the way – from planning to harvest. Users can hereby benefit from the community in sharing questions and insights, allowing everyone to enjoy gardening as a shared experience and fostering awareness and knowledge about food and cultivation cycles as well as sustainable consumer behavior in a community.

In order to safeguard Fryd’s mission in the long term and to ensure that the company is not structured with an exit-oriented focus, the startup’s founders decided to raise steward-ownership aligned capital and implemented their seed financing round by means of subordinated loans. Purpose Ventures is one of Fryd’s investment partners.