Fair Trade Power seeks to change the basis of energy production to one that meets climate protection needs now and is sustainable in the future. With fairness as the company’s trademark, Fair Trade Power actively seeks to establish fair and transparent relations with energy providers, customers, sales & cooperation partners alike. It uses part of the profits made on every kilowatt-hour sold and invests a certain amount in new and innovative renewable energy projects like the 1000-roof program – an initiative building Solar panels on large factory rooftops. Fair Trade Power sought to protect its mission and independence in the long run and transitioned to steward-ownership in 2021. The Purpose Foundation protects the steward-ownership structure by holding the veto-share. This way, the company’s independence is secured in the long run and profits continue to support growing the capacity of renewable energy generation in Germany.