FAQs Purpose Economy

Actually Purpose ownership is a rather old idea – companies like Bosch or Zeiss with thousand of employees have been working with similar structures for a very long time. We offer an easy solution to help more entrepreneurs and companies to realise steward-ownership.

Right now we see many companies with brilliant ideas become profit driven, thereby losing their mission. We want to offer those companies who want to make sure to stay mission driven a new ownership structure. This structure can prevent good ideas from being exploited. This is especially important for companies that have the potential to revolutionize fundamental paradigms of our society like the monetary system, social security or the centralisation of information and decision-making.

Many founders, start-ups and established companies want to build or preserve a purpose driven company. As legal possibilities to do so are limited and complicated we offer those companies an easier way. The main objective is to build the strongest possible network of Purpose companies. Main activities are to inform and inspire founders and owners looking for alternatives, to help to adopt steward-ownership, to facilitate the transition process, advocate steward-ownership in politics and society, research effects and support Purpose-companies with alternative funding opportunities.

We curate a strong community of Purpose companies to improve the overall potential and success, and to create an ecosystem, which enables collaboration between Purpose companies to flourish. The network support the growths of the Purpose community, increases positive contagion between founders, furthers collaboration, and especially supports every Purpose company with a thriving network of trusted companies.

We want to help as many companies as possible to adopt Purpose ownership in order to create a powerful, collaborative community of Purpose companies with a legally binding commitment to maximize purpose instead of profit. Together with these companies we aim to create the strongest possible impact for a paradigm shift within the economy from profit maximization to purpose maximization, from an economy of private wealth maximization to an economy that serves people, society and our planet.

1. Company owners who share the vision of a Purpose economy and want to be part of the solution.

2. Companies who already share and have been living the ideas of a mission driven/ self-owned company

3. Start-ups who want to make sure that their company stays independent and mission driven for the long term.

4. Established and family-owned businesses in need of a successor or in need of solutions “outside” the family to secure the purpose of the company.

It is essential to break with a system based on a single motive: the accumulation of capital. Endless profit maximization is one of the biggest reasons for reckless exploitation of our planet and social injustice. Potential alternatives are not applied, because they diminish financial performance and are incompatible with the legal obligation to maximize shareholder value. Changing the guiding principle of a company from shareholder value maximization to the company’s purpose has a profound effect because it changes the main focus of every decision. These decisions have an impact on the company, economy, society, and the environment. Extractive, short-term oriented, wealth accumulating entities become sustainable, mission driven companies focused on serving society. An economy of private profit maximization becomes an economy of purpose maximization.

Responsibility can only become reality in a company if the CEO and employees are truly responsible for their actions. As long as the company is controlled by anonymous shareholders who supposedly demand profit maximization at any cost, nobody is responsible.  Shareholders are primarily driven by economic interests, they do not execute any decisions and do not see – or feel – their true impact. The loss of responsibility is a result of the separation of decision, execution and consequences. Shareholders decide, CEOs execute, and the consequences are felt by others. We are seeing a „responsibility vacuum“ and “systemic-irresponsibility” driven by outsourced voting rights. If voting rights are always held by people who work in the company, responsibility comes back to the individual and the organization. Instead of outsourcing your consciousness you are responsible and accountable for your decisions. Dependent employees and managers become responsible entrepreneurs and create responsible companies.

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